Mission (im)Possible: This segment of the day consisted of 60 to 90-second mini-games that required participants to work either in pairs or individually, depending on the activity. Each game was carefully designed to challenge both communication skills and speed, encouraging employees to collaborate effectively under time constraints. This not only strengthened teamwork but also emphasized the importance of clear and efficient communication.

Shake it like a Greek: In this engaging activity, the group was divided into smaller teams, each tasked with a delicious mission: creating the perfect cocktail. However, there was a delightful twist. While all the necessary equipment was provided, the essential ingredients were conspicuously absent. To concoct their masterpieces, teams had to embark on a trip to the "grocery store" to acquire the missing ingredients. This clever challenge not only tested their creativity but also underscored the value of resourcefulness and effective decision-making.

By the end of the day, Imperial Brands had successfully achieved their objectives. The 'Blue Bar' campaign had been brought to life in a dynamic and memorable way, and employees had bonded through a series of enjoyable activities. EY ZHN Greece's innovative approach had not only showcased the company's products but also strengthened the sense of community and teamwork among its employees.